| Popis: |
Muzafer Sherif was not only an early founder of experimental social psychology; he was also unique among his contemporaries in the breadth and length of his productive career in social psychology. Not only did he make fundamental contributions for over 40 years in areas as diverse as norm formation, social judgment, social movements (Cantril, 1941, p. ix), attitude scaling, attitude change, and intergroup relations, his ideas continue to inspire current theorizing and research. Among the contemporary developments in which Sherif’s ideas serve as reference- or counterpoints, we can readily see the role of involvement in the elaboration-likelihood model of Petty and Cacioppo (1986) and of superordinate goals in Aronson’s “jigsaw” studies (Aronson & Bridgeman, 1979). Moreover, many of Sherif’s concepts like social norms, frame of reference, ego-involvement, reference groups,1 superordinate goals, and latitudes of acceptance and rejection have become standard terms in the discipline. |
