Tourism Branding: A Strategy of Regional Tourism Sustainability Post COVID-19 in Yogyakarta

Autor:	Amin Kiswantoro, Isdarmanto, Dwiyono Rudi Susanto
Rok vydání:	2021
Předmět:	Competition (economics) Coronavirus disease 2019 (COVID-19) Hospitality management studies Strategic management Business Marketing Tourism Local community Qualitative research Variety (cybernetics)
Zdroj:	IOP Conference Series: Earth and Environmental Science. 704:012003
ISSN:	1755-1315 1755-1307
DOI:	10.1088/1755-1315/704/1/012003
Popis:	This research examines how regional tourism management has a business strategy to be able to maintain the continuity of the tourism business after the COVID-19 pandemic by empowering the role of Penta Helix. The local community must care and have the awareness to maintain tourism destination development through a good branding strategy. Penta Helix still maintains the survival strategy of the tourism community in a global competition that must be increasingly competitive. Based on an intensive study of the impact of the corona covid-19 virus which is empirically related to unique and region-specific cultural attitudes that must be maintained. This study uses a qualitative research type in accordance with the variety and breadth of research objects in marketing branding management. In addition, through post-Covid-19 research, it is hoped that strategic innovations can be created to build tourism competitiveness advantages as expected.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9bdf62403b003797b5bc5c9520d40afb https://doi.org/10.1088/1755-1315/704/1/012003 Zobrazit plný text záznamu