Allocation of shelf space: A case study of refrigerated juice products in grocery stores

Autor:	Jong-Ying Lee, Mark G. Brown
Rok vydání:	1996
Předmět:	Orange juice Economics and Econometrics Shelf space Geography Planning and Development Statistics Economics Animal Science and Zoology Marketing Agronomy and Crop Science Profit (economics) Food Science
Zdroj:	Agribusiness. 12:113-121
ISSN:	1520-6297 0742-4477
Popis:	The results of this study show how shelf space can be allocated between products in a profit maximizing framework. Cross sectional data were analyzed to determine whether orange juice might have less than optimal shelf space. Estimates of product demands indicate that cross-facings-per-store effects were insignificant; and, hence, only own-facings-per-store effects were used in the analysis. Results indicate that orange juice's actual share of department facings of 51% is less than its optimal share of department facings that range from 80 to 61.6% based on alternative markup assumptions. © 1996 John Wiley & Sons, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9b7ca49cdde30c9bf9ff616561afa3de https://doi.org/10.1002/(sici)1520-6297(199603/04)12:2<113::aid-agr1>3.0.co Zobrazit plný text záznamu Plný text ve formátu PDF