The promise and performance of low power television

Autor:	Mark J. Banks, Sara E. Titus
Rok vydání:	1990
Předmět:	Power (social and political) Service (business) Economics and Econometrics Economic viability Communication Business Marketing
Zdroj:	Journal of Media Economics. 3:15-25
ISSN:	1532-7736 0899-7764
DOI:	10.1080/08997769009358195
Popis:	This article reports a survey on the extent to which low power television (LPTV) stations have achieved their intended results of increased local programming, minority ownership, service to narrow audiences, and economic viability. The authors conclude that such stations produce some local programming but rely heavily on programming produced elsewhere, and that they are targeting underserved audiences. Ownerships of LPTV stations by minorities is low, according to the researchers, and economic viability of the stations has not yet been established.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::97288362e55d516d9027a8e0c8a98a21 https://doi.org/10.1080/08997769009358195 Zobrazit plný text záznamu