Local Broadcast Viewership in Major League Soccer
Autor: | Brian M. Mills, Michael J. Mondello, Hojun Sung |
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Rok vydání: | 2019 |
Předmět: |
Organizational Behavior and Human Resource Management
Professional sport media_common.quotation_subject 05 social sciences General Decision Sciences chemical and pharmacologic phenomena Physical Therapy Sports Therapy and Rehabilitation Advertising League Outcome (game theory) Audience measurement Market segmentation 0502 economics and business 050211 marketing Orthopedics and Sports Medicine Quality (business) Business human activities 050212 sport leisure & tourism media_common |
Zdroj: | Journal of Sport Management. 33:106-118 |
ISSN: | 1543-270X 0888-4773 |
Popis: | This paper estimates determinants of local market television viewership demand for Major League Soccer (MLS). We examine the effects of team quality and outcome uncertainty and compare our estimate... |
Databáze: | OpenAIRE |
Externí odkaz: | |
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