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The purpose of the chapter is to study institutional traps as barriers of development of regions’ marketing activities by the example of modern Russia. For that, the work uses the developed proprietary methodology of region’s competitiveness as manifestation of efficiency of its marketing activities and the built logical model of formation and overcoming of institutional trap as an economic phenomenon. The authors performed evaluation of efficiency of marketing activities of Russian regions by the example of Volgograd Oblast, determined institutional traps of marketing activities of regions of Russia, analyzed their formation and development, and developed instrumentarium for fighting institutional traps of territorial marketing—the proprietary institutional model of development of region’s marketing activities. |
