Gurus of quality: a framework for comparison

Autor:	Simon Speller, Abby Ghobadian
Rok vydání:	1994
Předmět:	Key factors Total quality management Process management Computer science media_common.quotation_subject Quality (business) Relevance (information retrieval) Marketing Key features General Business Management and Accounting Field (computer science) media_common
Zdroj:	Total Quality Management. 5:53-70
ISSN:	1360-0613 0954-4127
DOI:	10.1080/09544129400000025
Popis:	‘Quality’ is an important competitive factor and in some markets a prerequisite of survival. This is why more and more organizations are implementing BS 5750 and total quality management (TQM). The ‘quality’ field is dominated by a number of scholars, the so-called gurus of ‘quality’. Many organizations in their haste to introduce TQM turn to the gurus. Their methods are implemented in a formulaic manner. Management often fails to consider the relevance of the approach to the organization's needs and values. In this paper, we briefly describe the key features of the methods of Deming, Furan, Crosby, Feigenbaum, Taguchi, Ishikawa and Groocock. These seven are considered by many to be the main gurus of quality. In addition, we develop a matrix of key factors for each guru. This will enable the managers and researchers to compare the various methods in a systematic fashion, thus assisting the management to choose a particular method rationally. Alternatively, this paper will assist them in developing a hybri...
Databáze:	OpenAIRE
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