Marketing: A Practical Method for Developing Your Growth Plans
| Autor: | Alison Cherney |
|---|---|
| Rok vydání: | 2000 |
| Předmět: |
Community and Home Care
Return on marketing investment Digital marketing Leadership and Management business.industry Marketing effectiveness Public Health Environmental and Occupational Health Marketing strategy Marketing management Business marketing Business Marketing Marketing research Marketing plan |
| Zdroj: | Home Health Care Management & Practice. 12:51-55 |
| ISSN: | 1552-6739 1084-8223 |
| DOI: | 10.1177/108482230001200210 |
| Popis: | Marketing planning is a critical task for homecare agencies. Marketing planning includes understanding the role of marketing in the business, an indepth understanding of customers and competitors, and the development of a competitive advantage. This article details the process by which agencies need to follow to develop a successful plan and one that can be implemented to generate desired revenue. It also includes several charts that can be completed in order to build a functional marketing plan. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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