MODELS INVESTIGATION OF FACTORS AFFECTING CONSUMER IMPULSIVE PURCHASE BEHAVIOUR IN RETAIL ENVIRONMENT

Autor:	Violeta Saladienė, Regina Virvilaitė
Rok vydání:	2012
Předmět:	Credit availability media_common.quotation_subject Research methodology Impulse (psychology) Advertising Business Scientific literature Marketing Purchasing media_common Pleasure
Zdroj:	ECONOMICS AND MANAGEMENT. 17
ISSN:	1822-6515
DOI:	10.5755/j01.em.17.2.2196
Popis:	Dramatic increase in personal disposable incomes and easy to get credit availability have made impulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchase behaviour is driven by hedonistic or pleasure seeking goals causes a consumer to experience desires for products. Scientific research presents no unified attitude to factors affecting impulsive purchase behaviour. Therefore a scientific problem can be formulated in a question: why do consumers sometimes act unpredictably and buy on impulse? The aim of the article is to justify factors affecting consumer impulsive purchase behaviour in retail environment after performing theoretical analysis of impulsive purchase models. Research methodology used in the article - is systemic and comparison analysis of scientific literature. DOI: http://dx.doi.org/10.5755/j01.em.17.2.2196
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8dba59ea7604d410eafc5e8071f73255 https://doi.org/10.5755/j01.em.17.2.2196 Zobrazit plný text záznamu