PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN ONLINE CONSUMER REVIEW (OCR) TERHADAP KEPUTUSAN PEMBELIAN MELALUI SHOPEE

Autor:	Indah Sari, Tri Rinawati, Citra Rizkiana
Rok vydání:	2022
Zdroj:	Solusi. 20:160
ISSN:	2716-2532 1412-5331
DOI:	10.26623/slsi.v20i2.5147
Popis:	This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::8d891165b580842c3215c217a65b1194 https://doi.org/10.26623/slsi.v20i2.5147 Zobrazit plný text záznamu