| Autor: |
Aistė Dovalienė, Regina Virvilaitė |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Progress in IS ISBN: 9783030542047 |
| DOI: |
10.1007/978-3-030-54205-4_2 |
| Popis: |
The chapter emphasizes context specific and multifaceted nature of the shared value phenomenon. Different methodological approaches towards the concept of value are analysed; mechanism of the shared value creation is explained, providing principles of value co-creation; and dimensions of shared value from two different perspectives—the customer and the company—are identified. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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