Innovation as the strategic driver of sustainability: big data knowledge for profit and survival

Autor:	Paul K. Bergey, Mariann Jelinek
Rok vydání:	2013
Předmět:	business.industry Strategy and Management Big data Innovation management Sustainable business Management of Technology and Innovation Resource-based view Sustainability Market orientation Business Electrical and Electronic Engineering Marketing Value chain Central element Industrial organization
Zdroj:	IEEE Engineering Management Review. 41:14-22
ISSN:	1937-4178 0360-8581
DOI:	10.1109/emr.2013.2259978
Popis:	Innovation has long been a central strategic focus of firms, and sustainability has recently become such a focus. We posit that innovation-across the value chain, in strategy, and in business models-is the central element of any truly sustainable business. Linking the theoretical models of Market Orientation (MO) and the Resource Based View of the Firm (RBV), purposive search directed through a Knowledge Based View (KBV) offers a schematic outline for how and where applications of big data analytics can facilitate innovation for long-term sustainability of the firm-for survival, profit, and dynamic fit with the changing environment.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::83cb9589dfd9b9340413ab7774b7baf7 https://doi.org/10.1109/emr.2013.2259978 Zobrazit plný text záznamu