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PurposeThe cruise industry has been significantly impacted as a result of Covid-19. Some cruise lines have downsized, and many have cancelled ship orders while some vessels have been put on retainers. It is still uncertain how long this situation will continue. Even when cruise lines resume their services, the uptake is likely to be gradual because many traditional and potential cruisers may still be reluctant to travel because of the fear of contracting the disease. In addition, an enormous amount of money and time will be required to overhaul ships, re-plan service processes, re-certify crew and develop a new normal for how cruise businesses operate. An analysis of these issues forms the primary purpose of this study.Design/methodology/approachA qualitative approach was used to gather data and this was augmented by the personal industry experiences of the authors.FindingsSteady growth in the cruise industry came to an end during the last two years due to the unanticipated impact of the pandemic. SARS, Ebola and other diseases were much less significant in comparison. Many Caribbean islands have recently upgraded their ports to accommodate mega cruise ships as tourism is the main source of income for these islands. These investments run to millions of US dollars and as yet, there are no indications as to when the industry will recover.Research limitations/implicationsAccess to industry experts was not as broad-ranging as anticipated due to time pressures and the fact that it is difficult to schedule interviews by telephone or webinar with busy practitioners.Social implicationsThe pandemic will continue to impact the people of the Caribbean economically and socially, because of their dependence on tourism and especially cruise businesses.Originality/valueThe gradual re-entry of cruise operations represents a fourth phase in the development of the industry. This juncture is the most critical phase because of the many opinions surrounding vaccination. Cruising is unlike land-based tourism assets where a rapid reactive response is easier to facilitate. A health crisis at sea can have disastrous consequences, especially for small islands with limited facilities to deal with critical Covid-19 infections. |
