Challenges Assessment for the E-Commerce Industry in India
| Autor: | Sachin Gupta, Anand Vyas |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Information Systems and Management
business.industry Strategy and Management 05 social sciences Customer perception 02 engineering and technology E-commerce Management Science and Operations Research GeneralLiterature_MISCELLANEOUS Purchasing Computer Science Applications 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering Business and International Management Rural area Internet users Marketing business 050203 business & management |
| Zdroj: | Journal of Global Information Management. 25:16-31 |
| ISSN: | 1533-7995 1062-7375 |
| DOI: | 10.4018/jgim.2017100102 |
| Popis: | The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian Economy is proliferating day by day and E- commerce industry is playing an imperative and laudable role in its progress. Still there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of online shopping has been quite a tough task for the E-commerce industry. According to a survey, India is ranked fourth in the world for its number of Internet users. So, it is expected that India would come into the top 10 E-commerce hub by 2020. Indian buyers are afraid to use new technology in its Initial stage. But, if an E-commerce company could provide proper feedback and knowledge to its customers for online purchasing, it would directly help to increase the sales of the E-commerce websites. This research paper gives a theoretical contribution for analyzing the hurdles in front of the E-commerce industry. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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