Branded pork consumption in Taiwan: Analysis of market and product choice

Autor:	Jau-Rong Li, Dawn Thilmany
Rok vydání:	1998
Předmět:	Consumption (economics) Economics and Econometrics Consumer choice Geography Planning and Development Product testing Consumer decision process Advertising Certification Two stages Product choice Food products Animal Science and Zoology Business Marketing Agronomy and Crop Science Food Science
Zdroj:	Agribusiness. 14:127-138
ISSN:	1520-6297 0742-4477
DOI:	10.1002/(sici)1520-6297(199803/04)14:2<127::aid-agr5>3.0.co;2-4
Popis:	This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7bced6c3713bfc27429c48a11351cc66 https://doi.org/10.1002/(sici)1520-6297(199803/04)14:2<127::aid-agr5>3.0.co Zobrazit plný text záznamu Plný text ve formátu PDF