Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue

Autor:	Brennan Davis, Julie L. Ozanne
Rok vydání:	2019
Předmět:	Marketing business.industry 05 social sciences Social impact Consumer research Public relations Research process Business economics Transformative learning Citation analysis 0502 economics and business 050211 marketing Sociology business Citation 050203 business & management
Zdroj:	Journal of Business Research. 100:311-318
ISSN:	0148-2963
DOI:	10.1016/j.jbusres.2018.12.047
Popis:	The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research with greater social impact. Many of these researchers include key stakeholders within the research process towards creating studies with greater awareness, use, and societal benefit. This study empirically explores whether these initial research efforts have elicited more awareness among other scholars and beyond the academy to society. We find encouraging evidence that TCR and relational engagement have high scholarly impact and are more societally influential as measured by citation and altmetric analyses.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::78b3ea1d43eae1f0467bde7895bdbc92 https://doi.org/10.1016/j.jbusres.2018.12.047 Zobrazit plný text záznamu Full Text from ScienceDirect