Cultural Profiles and Assertiveness of Women in Bulgarian Business Environment

Autor: Milen Baltov, Diana Sabotinova Mladenova
Rok vydání: 2019
Předmět:
Zdroj: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application ISBN: 9789813295872
Popis: Professional women today face competing expectations. As professionals, many are expected to behave assertively and effectively in their relationships with others in their organizations. Yet, perhaps unconsciously, our culture still expects them to behave as the gentler, more supportive and more cooperative gender. Each woman has a unique personality, and some might genuinely have those gentler, more cooperative traits expected by our culture, while others might not. It is important that women remain true to their nature while meeting both cultural and organizational expectations.
Databáze: OpenAIRE