Strategic foresight using a modified Delphi with end-user participation: A case study of the iPad's impact on Taiwan's PC ecosystem

Autor:	Wen Yee Lee, Chih-Young Hung, Ding Shan Wang
Rok vydání:	2013
Předmět:	business.industry End user Entertainment industry Modified delphi Cloud computing Short life Futures studies Management of Technology and Innovation Personal computer Business Business and International Management Service innovation Marketing Applied Psychology
Zdroj:	Technological Forecasting and Social Change. 80:485-497
ISSN:	0040-1625
DOI:	10.1016/j.techfore.2012.08.008
Popis:	Taiwan is a personal computer (PC) manufacturing powerhouse, producing desktop (DT) computers, notebooks (NB), and netbooks (NetB). However, the emergence of tablets such as Apple's iPad, has threatened the PC market's prospects and significantly affected Taiwan's PC ecosystem. This study proposes a modified Delphi with end-user participation to provide strategic foresight for firms in Taiwan's PC ecosystem. The results show that these firms can adopt the following three strategies in response to the impact of tablets: (1) brand and service innovation, (2) focus on cloud technology and marketing products to China, and (3) cooperating with digital leisure and entertainment industry. We believe that this modified Delphi with end-user-participation model is a valuable foresight tool for products with a short life cycle, such as consumer electronics and fashion products.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::75940cd4645e2a9ecc5c4a48a7d485f6 https://doi.org/10.1016/j.techfore.2012.08.008 Zobrazit plný text záznamu Full Text from ScienceDirect