IMPACT OF ENTREPRENEURIAL MINDSET ON SMES PERFORMANCE: AN EMPIRICAL EVIDENCE FROM PAKISTAN
| Autor: | null Dr. Nadia Nasir, null Shama Urooj, null Humaira Qudsia Yousaf, null Mahwish Zafar, null Saqib Manzoor |
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| Rok vydání: | 2020 |
| Zdroj: | International Journal of Management Research and Emerging Sciences. 10 |
| ISSN: | 2313-7738 2223-5604 |
| DOI: | 10.56536/ijmres.v10i1.75 |
| Popis: | Purpose: The study is an effort to identify the effects of strategic innovation on performance of small and medium enterprises of Pakistan. The study evaluated the effects of product innovation, process innovation and market innovation on performance of small and medium enterprises of Pakistan. Design/Methodology/Approach: The sample was drawn from the 102 small and medium enterprises which were operating in the Pakistan. Data was collected from employees of the small and medium size enterprises operating in Pakistan. Structured questionnaire was used to collect the data. Data was analyzed through SPSS software. Findings: The findings of the study show a positive relationship between innovation and performance. Results proved that introducing new products helps the small and medium size enterprises to increase their performance, or enhancement of current product also helps small and medium size enterprises to increase the performance. Implications/Originality/Value: The study concludes that in current competitive business environment, it is necessary for firm to be innovative in their products, processes and market to enhance their performance. Study findings conclude that strategic innovation is one of the most important factors of the firm for their performance |
| Databáze: | OpenAIRE |
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