En-Gendering Power and Empowerment in Advertising: A Content Analysis
| Autor: | Wan-Hsiu Sunny Tsai, Shiyun Tian, Aya Shata |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Scope (project management) media_common.quotation_subject 05 social sciences 050801 communication & media studies Advertising Power (social and political) 0508 media and communications Content analysis 0502 economics and business 050211 marketing Business Empowerment ComputingMilieux_MISCELLANEOUS media_common |
| Zdroj: | Journal of Current Issues & Research in Advertising. 42:19-33 |
| ISSN: | 2164-7313 1064-1734 |
| DOI: | 10.1080/10641734.2019.1687057 |
| Popis: | To understand the growing trend of gender-themed empowerment advertising, such as “femvertising” and “dadvertising,” this content analysis evaluates the scope and configuration of power and empower... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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