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Franchising has been a path to growth and expansion for thousands of U.S. companies over the past three decades. And it has also attracted a lot of attention in overseas markets. U.S.-based franchisors are currently operating in more than 160 countries worldwide. In addition, there are successful overseas franchisors who have penetrated the U.S. market and others. Would your firm like to be a global franchisor? The author of this article discusses the keys to success. © 2012 Andrew J. Sherman |
