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Introduction. In the conditions of globalization of the world markets and development of the information economy, when digitalization enters an active phase of development, domestic industrial enterprises face systemic challenges that require them to introduce new forms and methods of management, modern (digital) technologies, including in communication activities. The purpose of the paper is to improve the classification of communication business processes of industrial enterprises. Results. The research of approaches of domestic and foreign scientists to the systematization of business processes is conducted. The features by which scientists mostly classify business processes are highlighted. The necessity of improving the classification of communication business processes of industrial enterprises in the context of implementing digital business transformations is substantiated. It is proposed to distinguish a new classification feature "By Objects of Impact", which made it possible to detail the varieties of communication business processes, to specify their essence, to introduce new business processes and to model them in the context of digital business transformations. The business environment of an industrial enterprise, as it is generally accepted, is divided into external and internal environments. Objects of influence of industrial enterprise in the external environment, which are directly related to communication business processes, include: the public, buyers / consumers, competitors and market conditions. The objects of influence of industrial enterprise in the internal environment include: organizational structure of management, personnel, technology, production and finances. Conclusion The presented suggestions and recommendations for improving the classification of communication business processes of industrial enterprises allow to further formalize the process of their accounting and management. The results of the study can be used in the practical activities of business entities in improving / shaping their communication policy, and also form the basis for further methodological research. |
