Nautical small-scale sports events portfolio: a strategic leveraging approach

Autor:	Margarida Mascarenhas, Elsa Pereira, Gustavo Pires, Adão Flores
Rok vydání:	2015
Předmět:	Knowledge management business.industry Strategy and Management Qualitative interviews Direct observation Empirical research Strategic approach Tourism Leisure and Hospitality Management Portfolio Leverage (statistics) Marketing business Research question Tourism
Zdroj:	European Sport Management Quarterly. 15:27-47
ISSN:	1746-031X 1618-4742
DOI:	10.1080/16184742.2015.1007883
Popis:	Research question: This study analyzes the leverage process of a nautical small-scale sports events portfolio, hosted in a tourist community of Portugal. Strategic goals were identified and the implementation process examined, according to economic and social leveraging models. Since these models have lack of empirical research, their application to real contexts may improve their contribution to the development of the sports events' strategic approach. Research methods: Fieldwork was conducted from February 2008 to June 2009. Direct observation of the events (6 days in average), document analysis (79 documents), and qualitative interviews were conducted (82 actors). Data were analyzed using the qualitative content analysis approach through the software – NVivo 9 by QSR International. Results and findings: Results showed a strategic approach emphasizing ‘enhancing the host’s destination image,' while other categories of the models were not so evident. The use of a portfolio approach favored the constructi...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::64fa213c6b4a5730e2c90c4161c7948c https://doi.org/10.1080/16184742.2015.1007883 Zobrazit plný text záznamu