The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism

Autor:	Yoel Crhistony Gultom, Ana Arifatus Sa'diyah, Ninin Khoirunnisa
Rok vydání:	2021
Předmět:	Brand image media_common.quotation_subject Quality (business) Business Product (category theory) Marketing Tourism Loyalty business model media_common
Zdroj:	Journal of Agricultural Socio-Economics (JASE). 2:64
ISSN:	2745-6897 2745-6889
Popis:	This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::63693ff24c02b26c4b94ea731f522e6c https://doi.org/10.33474/jase.v2i2.9238 Zobrazit plný text záznamu