CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. GRAB INDONESIA DI ERA NEW NORMAL MASA PANDEMI COVID-19

Autor:	Novita Damayanti, Yuni Retna Dewi
Rok vydání:	2021
Předmět:	Indonesian New normal Government business.industry Triple bottom line language Corporate social responsibility Public relations business Social responsibility language.human_language Tourism Profit (economics)
Zdroj:	Jurnal Pustaka Komunikasi. 4:236-246
ISSN:	2614-8498 2614-8153
DOI:	10.32509/pustakom.v4i2.1632
Popis:	Today, the social responsibility of a company or better known as CSR has become the subject of discussion among the public and business people. PT. Grab Indonesia, as an Indonesian online transportation application, together with the government, carried out a covid 19 vaccination as an implementation of CSR in the New Normal era of the Covid-19 pandemic in several regions in Indonesia for the elderly and online transportation drivers. This study aims to determine the implementation of Grab Indonesia's "vaccine for the country" Corporate Social Responsibility (CSR) during the new normal period of the covid-19 pandemic. The study uses the CSR concept from John Elkington which reveals the triple bottom line concept, namely profit, people, and planet. This research uses a case study approach. The results showed PT Grab Indonesia in the new normal era carried out CSR by holding a covid-19 vaccination together with the Ministry of Health and the Ministry of Tourism and Creative Economy and several other companies such as Fatigon, Good Doctor, Teh Pucuk as vaccine centers in Bali, Palembang, Banten, West Java and other areas.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::61ee5db36a898b2561b29f94c3df5d54 https://doi.org/10.32509/pustakom.v4i2.1632 Zobrazit plný text záznamu