Google search patterns suggest declining interest in the environment

Autor:	Gwendolynn W. Bury, Malcolm L. McCallum
Rok vydání:	2013
Předmět:	Ecology business.industry Ecology (disciplines) Climate change Public policy Public opinion Public interest Political science Sustainability The Internet Marketing business Ecology Evolution Behavior and Systematics Nature and Landscape Conservation Google Panda
Zdroj:	Biodiversity and Conservation. 22:1355-1367
ISSN:	1572-9710 0960-3115
DOI:	10.1007/s10531-013-0476-6
Popis:	Public interest in most aspects of the environment is sharply declining relative to other subjects, as measured by internet searches performed on Google. Changes in the search behavior by the public are closely tied to their interests, and those interests are critical to driving public policy. Google Insights for Search (GIFS) was a tool that provided access to search data but is now combined with another tool, Google Trends. We used GIFS to obtain data for 19 environment-related terms from 2001 to 2009. The only environment-related term with large positive slope was climate change. All other terms that we queried had strong negative slopes indicating that searches for these topics dropped over the last decade. Our results suggest that the public is growing less interested in the environment.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6030d733b073baaa6c061ed910e5ba7d https://doi.org/10.1007/s10531-013-0476-6 Zobrazit plný text záznamu Full text from SpringerLink