Negative Advertising Effects on Presidential Support Ratings During the 2012 Election: A Hierarchical Linear Modeling and Serial Dependency Study

Autor:	Arthur Van Lear, David Atkin, Leslie B. Snyder, Tao (Jennifer) Ma
Rok vydání:	2018
Předmět:	0508 media and communications Presidential system Communication 05 social sciences Multilevel model Negative advertising 050602 political science & public administration 050801 communication & media studies Advertising Public support Psychology Serial dependence 0506 political science
Zdroj:	Mass Communication and Society. 22:196-221
ISSN:	1532-7825 1520-5436
DOI:	10.1080/15205436.2018.1536997
Popis:	In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5ff284d1d05ffdb4dc4b420b64c20cf5 https://doi.org/10.1080/15205436.2018.1536997 Zobrazit plný text záznamu