The Internet and Seasonality: A Theoretical and Empirical Analysis of Vertically Differentiated Accommodation Structures
| Autor: | Marianna Succurro, Federico Boffa |
|---|---|
| Rok vydání: | 2013 |
| Předmět: |
business.industry
media_common.quotation_subject Geography Planning and Development Seasonality medicine.disease Vertical differentiation Information and Communications Technology Tourism Leisure and Hospitality Management Search cost medicine Online booking Quality (business) The Internet Marketing business Accommodation media_common |
| Zdroj: | Tourism Economics. 19:779-799 |
| ISSN: | 2044-0375 1354-8166 |
| DOI: | 10.5367/te.2013.0319 |
| Popis: | The authors study the impact of online booking on seasonality across various types of accommodation. They first build a theoretical model on vertical differentiation and seasonality, and show that, if the impact of the Internet on search costs is homogenous for hotels with different quality levels, then the increase in seasonality as a result of ICT development is greater for low-quality accommodations. On the other hand, if the Internet is more spread among high-quality firms than among low-quality ones, then the Internet-induced increase in seasonality is larger for high-quality establishments. The paper's empirical analysis, which differentiates the impact of the Internet on seasonality between ‘hotels and similar establishments’ and ‘other types of accommodation’, finds that ICT has a positive effect on seasonality in both instances, but that the impact is quantitatively larger for ‘hotels and similar establishments’. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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