Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates

Autor:	Leigh Lawton, Lorman L. Lundsten
Rok vydání:	1998
Předmět:	Marketing Medical education ComputingMilieux_THECOMPUTINGPROFESSION Higher education business.industry Pedagogy ComputingMilieux_COMPUTERSANDEDUCATION business Psychology Education
Zdroj:	Journal of Marketing for Higher Education. 8:15-29
ISSN:	1540-7144 0884-1241
Popis:	A survey was conducted of three groups: prospective students, current students, and alumni. Prospective students were asked what benefits (career, on-the-job performance, and personal benefits) they expected to derive from their MBA education. Current students and alumni were asked what benefits they have derived from their education. The expectations of the prospective students were quite consistent with the experiences of the current students and alumni with respect to on-the-job performance and personal benefits, but the career benefits that prospective students anticipated far exceeded actual experiences. This study should help prospective students to have more realistic expectations and should help MBA-granting institutions to understand an important source of dissatisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5d21dc9ba32f4911bf31ce723edbad99 https://doi.org/10.1300/j050v08n03_02 Zobrazit plný text záznamu