User self-disclosure on social network sites: A cross-cultural study on Facebook’s privacy concepts
| Autor: | Nicolas Philipp Kalmer, Koteshwar Chirumalla, Pejvak Oghazi, Rakel Schultheiss, Fakhreddin F. Rad |
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| Rok vydání: | 2020 |
| Předmět: |
Marketing
Social work Social network business.industry media_common.quotation_subject Privacy policy 05 social sciences Internet privacy Business informatics 0502 economics and business Conceptual model Self-disclosure ComputingMilieux_COMPUTERSANDSOCIETY 050211 marketing business Psychology Psychographic Personally identifiable information 050203 business & management media_common |
| Zdroj: | Journal of Business Research. 112:531-540 |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2019.12.006 |
| Popis: | This study investigates a cross-cultural comparison between Germany and Norway regarding users’ self-disclosure of personal information on social network sites (SNSs). More specifically, the study considers three antecedents of privacy, namely concerns, attitudes, and intentions, and evaluates their potential effects on self-disclosure, considering Facebook as the SNS of choice. The study employs a deductive research approach and develops a conceptual model based on the theoretical analysis. Data is collected via an online survey of users in Germany and Norway. The results show that privacy intention is the only antecedent that has a significant direct influence on users' self-disclosure of information. By contrast, neither privacy concerns nor privacy attitude have a statistically significant influence on self-disclosure. Additionally, there are statistically significant differences between the German and Norwegian samples in privacy concepts and reported self-disclosure. The results support the creation of more transparent privacy policies by SNS providers to improve targeted marketing. |
| Databáze: | OpenAIRE |
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