Consumer style and health: The role of impulsive buying in unhealthy eating

Autor: Astrid G. Herabadi, Judith A. Perry, David H. Silvera, Bas Verplanken
Rok vydání: 2005
Předmět:
Zdroj: Psychology & Health. 20:429-441
ISSN: 1476-8321
0887-0446
DOI: 10.1080/08870440412331337084
Popis: Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unhealthy eating. In a survey, moderate to strong correlations were found between low self-esteem, dispositional negative affect, impulse buying tendency, snacking habit, and eating disturbance propensity. Structural equation modeling was used to test a model of relations between these variables. Impulse buying tendency was strongly associated with snacking habit, which in turn was related to eating disturbance propensity. Impulse buying, though in itself a pleasurable activity, seemed driven by feelings of low self-esteem and dispositional negative affect. Low self-esteem had a direct link to eating disturbance propensity. The data fit a self-regulation explanation. The study demonstrates the relevance of consumer style for health-related behaviors.
Databáze: OpenAIRE
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