Store Personality: Perceptions Towards Consumer Electronics Chain Stores in Turkey A Case of University Students

Autor:	Elif Ustundagli, Keti Ventura, Ipek Kazancoglu, Rezan Tatlidil
Rok vydání:	2013
Předmět:	Value for money Personality development media_common.quotation_subject Perception Questionnaire Personality Advertising Electronics Marketing Purchasing decision Psychology Confirmatory factor analysis media_common
Zdroj:	Journal of Economic and Social Studies. 3:15-39
ISSN:	1986-8502 1986-8499
DOI:	10.14706/jecoss11322
Popis:	The purpose of this study is to identify, develop and compare the determinants of store personality of the most preferred consumer electronics chain stores, as perceived by young consumers in urkey. A questionnaire survey including a 22-item store personality scale was conducted among 855 students using a convenience sampling method. xploratory factor analysis ( A) and confirmatory factor analysis ( A) was performed. indings suggest that greater accuracy of information is needed in the purchasing decision related to high involvement products such as consumer electronics. Also it was found that younger consumers prefer reliable stores that give accurate information, value for money, and provides price-quality fit. This study addresses the neglected area of store personality development and validation for consumer electronics relates through an understanding of young consumers perceptions towards store personality determinants.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::5b4fff6a5551d91da61a7fb13f0ee824 https://doi.org/10.14706/jecoss11322 Zobrazit plný text záznamu Plný text ve formátu PDF