Understanding Consumer Acceptance of M-Wallet Apps
| Autor: | J. Irudhaya Rajesh, Priya Sethuraman, Jayanthi Thanigan, Srinivasa Reddy |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Marketing
Computer Networks and Communications Strategy and Management 05 social sciences Perceived credibility 02 engineering and technology Structural equation modeling Computer Science Applications 020204 information systems 0502 economics and business Value (economics) 0202 electrical engineering electronic engineering information engineering medicine Anxiety 050211 marketing medicine.symptom Psychology Explanatory power |
| Zdroj: | Journal of Electronic Commerce in Organizations. 19:65-91 |
| ISSN: | 1539-2929 1539-2937 |
| DOI: | 10.4018/jeco.2021010104 |
| Popis: | The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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