Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community

Autor: Jamie Bartram, Stephen Graham Saunders, Srinivas Sridharan, Dani Barrington, Katherine F. Shields, Regina Souter, Semisi Meo
Rok vydání: 2021
Předmět:
Zdroj: Journal of Consumer Affairs. 55:1691-1711
ISSN: 1745-6606
0022-0078
DOI: 10.1111/joca.12403
Popis: Guided by a “logic of the situation” approach our research investigated a problematic situation in community to identify and critically reflect on how consumer marketplaces and self-sufficiency meet consumption needs. In doing so, we reflect on how a situational understanding allowed the researchers to form a more complete view of how consumption needs were met in community through enabler-led marketplaces, community-led marketplaces and self-sufficiency. We also re-conceptualized our thinking as a more broadly conceived hybrid consumer marketplace to reflect our more complete understanding. We discuss the theoretical and practical implications of our more broadly conceived hybrid consumer marketplace and provide a foundation for further research into consumer marketplaces and meeting consumption needs.
Databáze: OpenAIRE
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