Profit analysis

Autor: David E. Brooks, Kate D. Dunn
Rok vydání: 1990
Předmět:
Zdroj: Cornell Hotel and Restaurant Administration Quarterly. 31:80-90
ISSN: 0010-8804
DOI: 10.1177/001088049003100317
Popis: Yield management has been a successful short-term technique for adjusting prices to market conditions. In the long term, however, pricing decisions must be based on a more thorough analysis that includes profit margins
Databáze: OpenAIRE