Using Customer Perceptions of the Competition to Improve the Prediction of Loyalty: A look at the U.S. and India

Autor:	Terri Shapiro, Comila Shahani-Denning
Rok vydání:	2005
Předmět:	Competition (economics) Customer delight Customer retention Customer advocacy Perception media_common.quotation_subject Loyalty Business Marketing media_common Loyalty business model
Zdroj:	Journal of Customer Behaviour. 4:157-179
ISSN:	1475-3928
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::57ff259fe9d5f38001a32ec0507adf09 https://doi.org/10.1362/1475392054797278 Zobrazit plný text záznamu