A Test of Interactive Narrative as a Tool Against Prejudice
| Autor: | Francesca R. Dillman Carpentier, Scott Parrott, C. Temple Northup |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Strategy and Management
Communication media_common.quotation_subject 05 social sciences Perspective (graphical) Immigration 050801 communication & media studies 050109 social psychology Social Welfare Affect (psychology) Test (assessment) Social group 0508 media and communications 0501 psychology and cognitive sciences Narrative Psychology Social psychology Prejudice (legal term) media_common |
| Zdroj: | Howard Journal of Communications. 28:374-389 |
| ISSN: | 1096-4649 1064-6175 |
| DOI: | 10.1080/10646175.2017.1300965 |
| Popis: | Interactive narratives allow audience members control over characters and unfolding plots. The present study tested exposure effects of an interactive narrative in which audience members adopt the perspective of an immigrant illegally crossing into the United States from Mexico. Results suggested that exposure to the interactive narrative engendered positive affect toward Mexicans in the U.S., which predicted support for social services that would benefit Mexican immigrants. Participants' enjoyment also positively predicted affect and support for social services benefiting Mexican immigrants. Results suggest interactive narratives may be effective tools in helping reduce prejudice toward marginalized social groups. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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