Do Customers’ Prior Negative Experience and Brand Familiarity Cause Mobile Advertising Skepticism?

Autor:	ABDUL MALIK, Muhammad Talha, Suheela Shabir, Zonaib Tahir, Maria Moraru, Javier Cifuentes-Faura, Ana León-Gómez
Rok vydání:	2023
DOI:	10.2139/ssrn.4366092
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::52e392b2378b0362423909b8c510a857 https://doi.org/10.2139/ssrn.4366092 Zobrazit plný text záznamu