Brand Credibility vs Brand Image: A Case Study of Gojek Customers’ Loyalty

Autor:	Ratih Hurriyati, Rohimat Nurhasan, Rahyuniati Setiawan, Lili Adi Wibowo
Rok vydání:	2020
Předmět:	Brand image media_common.quotation_subject Loyalty Credibility Advertising Business Loyalty business model media_common
Zdroj:	Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020).
DOI:	10.2991/assehr.k.201021.012
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::52c5611b7ba08f234f3c86f376155f5f https://doi.org/10.2991/assehr.k.201021.012 Zobrazit plný text záznamu