| Popis: |
The article describes the current world experience in the formation and development of the private medical sector in the health care system of the country on the basis of public-private partnership. The traditional approach to the formation of consumer behavior and ensuring its environmental orientation by determining the content of the relationship between social and environmental forms of capital has been adapted. It is established that the priority areas of socially responsible business in the medical sector on the basis of public-private partnership are the development of internal programs for its staff, participation in socio-environmental projects, participation in regional and local development programs in cooperation with local authorities, charity. It is substantiated that the consumer can be considered as an entity that organizes actions for the consumption of goods and services and encourages producers to introduce certain methods of production, which ensures the satisfaction of social needs in full. As a result of satisfaction, producers reimburse costs, and the added value becomes an indicator of economic development and plays an important role in financially ensuring qualitative and quantitative changes in the management system aimed at socializing the behavior of private health sector consumers in public health on a public-private basis. partnerships. The use of the developed proposals and recommendations for improving the conceptual foundations of socialization of private medical sector consumers in the health care system on the basis of public-private partnership will ensure harmony and proportional development in the system "production - consumption - environment" and will have a positive impact on society. in the national economy. |
