Market Research and Insight: Past, Present and Future

Autor:	Anca C. Yallop, Jonathan J. Baker, Judith Wardle
Rok vydání:	2022
Předmět:	Marketing Economics and Econometrics Business and International Management
Zdroj:	International Journal of Market Research. 64:163-168
ISSN:	2515-2173 1470-7853
DOI:	10.1177/14707853221080735
Popis:	One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions to market research through the years. Knowing the past allows better understanding and appreciation of the present, while simultaneously enabling envisioning of the future. In this introduction, we briefly review the origins and development of market research before introducing the three papers that comprise the special issue.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::4ff600e9d7dde1a320b2d563eb9d3550 https://doi.org/10.1177/14707853221080735 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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