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The purpose of Community Mental Health Centers (CMHC's) is to plan and implement preventive maintenance and crisis intervention programs to individuals in the community in need of these services. To do this successfully, the community should be segmented into a variety of markets and special programs designed for each segment. Because every individual thinks his problems are unique, the CMHC's need to be marketed so members of potential client markets will be informed that a service has been designed to meet their individual's needs. The problem, in terms of accomplishing this end, is that the CMHC's are generally staffed by people not trained in marketing. |
