Parents’ and children’s violent gameplay: role of co-playing
| Autor: | E. Deanne Brocato, Russell N. Laczniak, Les Carlson, Doug Walker |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
05 social sciences 050109 social psychology Moderation Entertainment Antecedent (behavioral psychology) 0502 economics and business Survey data collection 050211 marketing 0501 psychology and cognitive sciences Consumer socialization Business and International Management Psychology Video game Social psychology |
| Zdroj: | Journal of Consumer Marketing. 35:623-632 |
| ISSN: | 0736-3761 |
| DOI: | 10.1108/jcm-10-2017-2397 |
| Popis: | Purpose The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach The study uses dyadic parent/child survey data to estimate the conditional effects in the model, both direct and indirect. Findings The positive effect of parents’ violent video game play of children’s playing behaviors is attenuated by parent/child co-playing. Parents’ knowledge of the Entertainment Software Rating Board (ESRB) ratings leads to higher levels of co-playing, thereby indirectly attenuating violent video game play in children as driven by parents’ play. Research limitations/implications The paper extends the literature on consumer socialization and the impact of co-playing and identifies an antecedent for co-playing in this context. Practical implications The paper reveals that knowledge of the self-regulatory ESRB rules plays a valuable (indirect) role in mitigating violent video game play by children through an increase in co-playing, which attenuates the positive effect of parents’ play on children’s play. Originality/value The study incorporates data from both parents and children to investigate the relationship between parents and children’s violent video game play while empirically investigating the uncertainty in the literature concerning the moderating impact of co-playing. |
| Databáze: | OpenAIRE |
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