The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image

Autor:	Eva Martínez-Caro, María Dolores Aledo-Ruiz, Jose Manuel Santos-Jaen
Rok vydání:	2021
Předmět:	Appeal to emotion business.industry Strategy and Management media_common.quotation_subject Corporate social responsibility Stakeholder engagement Management Monitoring Policy and Law Development Public relations business Reputation media_common Corporate reputation
Zdroj:	Corporate Social Responsibility and Environmental Management. 29:578-592
ISSN:	1535-3966 1535-3958
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::45be74565843948a54545e229d39cc61 https://doi.org/10.1002/csr.2221 Zobrazit plný text záznamu Plný text