Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
| Autor: | Haemoon Oh, Kevin Kam Fung So, Somang Min |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Distrust
Strategy and Management media_common.quotation_subject 05 social sciences Transportation Development Tourism Leisure and Hospitality Management 0502 economics and business Conceptual model Predictive power Disruptive innovation 050211 marketing Marketing Psychology 050212 sport leisure & tourism Tourism Consumer behaviour media_common Qualitative research Social influence |
| Zdroj: | Tourism Management. 67:224-236 |
| ISSN: | 0261-5177 |
| DOI: | 10.1016/j.tourman.2018.01.009 |
| Popis: | Airbnb is widely recognized as a disruptive innovation in the tourism industry. While separate studies have examined various factors affecting consumers' adoption of Airbnb, the literature has largely focused on a handful of factors in isolation. Adopting a sequential mixed-methods approach, this study proposes a comprehensive conceptual model integrating the literature and findings of a qualitative study and subsequently tests the model via a national survey. The results suggest that, for motivations, price value, enjoyment, and home benefits significantly explain overall attitude toward Airbnb. As for constraints, distrust is the only factor that significantly predicts overall attitude, while insecurity is directly related to behavioral intentions. Overall attitude, perceived behavioral control, and subjective norms, such as social influence and trend affinity, predict behavioral intentions. This study contributes to the literature by simultaneously examining the predictive power of both motivations and constraints of Airbnb consumers in explaining overall attitude and purchase behavior. |
| Databáze: | OpenAIRE |
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