The Conceptual Model of Gamification-Based Consumer Engagement in Value Creation

Autor:	Rita Kuvykaitė, Asta Tarutė, Regina Virvilaitė, Jūratė Banytė, Žaneta Piligrimienė, Elena Vitkauskaitė, Aistė Dovalienė, Rimantas Gatautis, Agnė Gadeikienė
Rok vydání:	2020
Předmět:	Knowledge management Consumer engagement Value creation business.industry Information and Communications Technology Conceptual model (computer science) Context (language use) Sociology Creating shared value business
Zdroj:	Progress in IS ISBN: 9783030542047
DOI:	10.1007/978-3-030-54205-4_5
Popis:	This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and shared value.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::43d584e4b46f42fe63f34f77095b8507 https://doi.org/10.1007/978-3-030-54205-4_5 Zobrazit plný text záznamu