Internationalization of Indian Firms: An Exploratory Study of Two Firms from the Tyre Industry

Autor:	Sundar Parthasarathy, Shishir K. Jha, Kirankumar S. Momaya
Rok vydání:	2016
Předmět:	Typology Market position Indian origin Study methodology 05 social sciences Geography Planning and Development Exploratory research Development Internationalization Market economy 0502 economics and business 050211 marketing Business Business and International Management 050203 business & management
Zdroj:	Journal of East-West Business. 22:324-350
ISSN:	1528-6959 1066-9868
DOI:	10.1080/10669868.2016.1215670
Popis:	The sustained internationalization of firms of Indian origin has held the attention of academicians and practitioners alike. India’s place in the global tyres industry is far from being a prominent one. Yet, two Indian firms have chosen radically different paths to internationalize, as per the typology proposed in the article. This article takes a case study methodology approach that brings to light the antecedents, motives, and behaviors of these two firms in their internationalization journey thus far. Findings also indicate firms initially build a strong market position via delivery capabilities, and thereafter turn to brand building, followed by the quest for input capabilities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::43738c9aecce1c92c0b6770307048967 https://doi.org/10.1080/10669868.2016.1215670 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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