Identifying customer need patterns for customization and personalization
| Autor: | Jianxin Jiao, Xuehong Du, Mitchell M. Tseng |
|---|---|
| Rok vydání: | 2003 |
| Předmět: |
Product design specification
Voice of the customer Process management Product design business.industry Computer science Product definition Industrial and Manufacturing Engineering Personalization Identification (information) New product development Systems engineering business Customer intelligence Software |
| Zdroj: | Integrated Manufacturing Systems. 14:387-396 |
| ISSN: | 0957-6061 |
| DOI: | 10.1108/09576060310477799 |
| Popis: | The importance of incorporating customer preferences into product specifications for successful customized product design has been well recognized. An approach based on the identification of customer need patterns is proposed in this paper for better understanding of customer preferences and accordingly to enhance the product definition for customization and personalization. A tree‐structured classification algorithm is formulated for the identification of customer need patterns. Accordingly, a two‐phase methodology is developed for effective product definition. A case study of power supply products is reported to illustrate the feasibility and potential of the proposed approach. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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