RETRACTED ARTICLE: Why money meanings matter in decisions to donate time and money

Autor:	Randall L. Rose, Jayati Sinha, Promothesh Chatterjee
Rok vydání:	2012
Předmět:	Marketing Economics and Econometrics media_common.quotation_subject Mindset Decision context Credit card Salient Donation Cash Economics Priming (media) Business and International Management media_common
Zdroj:	Marketing Letters. 24:109-118
ISSN:	1573-059X 0923-0645
DOI:	10.1007/s11002-012-9215-0
Popis:	Most charitable organizations cannot accomplish their missions without asking for money. This is paradoxical because recent research suggests that mentioning money primes a self-sufficient mindset, thus undermining the very behaviors these organizations desire to elicit. We offer an important qualification to this problematic effect. We find that priming cash concepts reduces willingness to help others, while activating credit card concepts reverses these effects. To explain our findings, in three studies we show that priming cash concepts makes costs associated with donating time or money more salient in the decision context, thereby reducing willingness to give help and to receive it. However, priming credit card concepts makes the benefits of donation more salient.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3ce4d9b254e178d233d6e76d0db1eb0c https://doi.org/10.1007/s11002-012-9215-0 Zobrazit plný text záznamu Full text from SpringerLink