Hurry! Sale Ends Soon: The Impact of Limited Inventory Availability Disclosure on Consumer Responses to Online Stockouts

Autor:	Simone T. Peinkofer, Terry L. Esper, Elizabeth Howlett
Rok vydání:	2016
Předmět:	Consumer response media_common.quotation_subject Stockout Supply chain 05 social sciences Context (language use) Management Science and Operations Research Competition (economics) Core (game theory) 0502 economics and business Conceptual model Business Management and Accounting (miscellaneous) 050211 marketing Business Marketing 050203 business & management media_common
Zdroj:	Journal of Business Logistics. 37:231-246
ISSN:	0735-3766
DOI:	10.1111/jbl.12136
Popis:	A prevalent challenge for online retail supply chain managers is maintaining and managing adequate inventory levels to support and fulfill consumer orders and purchases. Interestingly, this challenge is not only about maintaining inventory availability, but also how to effectively disclose and communicate inventory availability, particularly if a stockout occurs. This article investigates a conceptual model that explores the impact of online inventory availability disclosure on consumer perceptions in the context of a stockout. Based on expectation disconfirmation theory, the core of the model is the notion that limited inventory availability would stimulate expected consumer competition, which in turn, causes consumers to not be as negatively impacted by stockouts. Contrary to this prediction, however, the results of this experimental study show that consumers are actually more dissatisfied when low inventory availability items are out-of-stock. This is likely due to the combined impacts of a stockout encounter and a “loss” of a competitive shopping scenario. Thus, implications of these findings for future research and supply chain practice are offered accordingly.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::3bd00f927f33cb52cabd5efb35aac868 https://doi.org/10.1111/jbl.12136 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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